After some time researching we wanted to create a symbol to represent are brand. The tiger symbolizes strength, courage, and determination. Personal transformation and growth, as well as a one's inner strength and courage. The tiger can also be a reminder to be more confident and assertive, to stand up for what one believes in, and to overcome obstacles with grace and determination. We thought that was exactly what are brand was about. So we based some unique stylish clothing off of the tiger.